Aimed at creating brand awareness without a budget, the Marketing team published 20 job-search tips on its blog over 20 consecutive business days. Then, ten staff members targeted 50+ New Jersey-centric LinkedIn groups and promoted each tip.
Consequently, website traffic increased in views (+18%) and unique visitors (+ 6 %) to record levels. Signaling a stronger level of interest, the average visitor viewed 37 % more pages and spent 4 % more time on the site, compared to the second-busiest month in PSGCNJ history, which occurred around its job fair in March 2012.
Regarding its blog, PSGCNJ posted record readership during its social media campaign as views increased 35 % over its former high in August 2012. In fact, three of the four campaign weeks set new records in views.
The Marketing staff plans to expand its social media campaign in the first quarter of 2013 with help from Members At-Large and other committee members.